This mini collection that we just finished is a mix of pink tourmaline, peridot, green sapphires, and aquamarines in 14k white gold. It's casually whimsical, yet minimalist without being austere. The collection in general reflects our attitude toward the common perception that "real" or "fine" jewelry cannot/should not be worn everyday and that it is reserved for "fancy" occasions.
We believe that fine jewelry can and should be worn all of the time. These pieces will look equally stunning with jeans & a sweater or as a colorful compliment to a Little Black Dress. In fact, we'd go as far to recommend that you only wear fine (gold, white gold, platinum , steel, natural gemstone) jewelry. Simply forgo other disposable jewelry altogether.
That's right. You heard us.
Guess you could say we've got
opinions on "throw-away" jewelry. We dislike the general premise of throw-away anything. But we're not idiots, we understand that our culture thrives on disposable goods. We're also not above chucking the occasional pair of brown fake alligator stilettos that we bought on a stupid whim because they were so cheap and then found out they gave us blisters and came apart at the seams and totally not worth the price. ug. Okay, okay... so maybe don't go cold turkey on all your fun fake jewelry purchases. But perhaps you could just consider the following:
Coupla reasons to choose "fine" over "cheap trend" when you're picking jewelry.
1. Simple, classy fine jewelry is a no brainer.
Sure, you invest a little more into your initial purchase... but along with that comes your continual devotion to what you've spent your hard earned money on. Looking back at the past decade of cheap trend jewelry, how much of it do you still love, still wear, or still exists (hasn't been lost, lent or broken.) How about photographs? Embarrassed by that brass feather pendant you're wearing in front of the Christams tree in 1999? Or are you ageless on Easter Sunday in classic diamond stud earrings that you purchased to celebrate your promotion, a timeless yet unique solitaire pendant, and a custom designed ring made from your grandmother's old diamond?
Oh, and save yourself some time in the morning, never think twice about what jewelry you wear with an outfit! Fine jewelry is a classic compliment to everything. Diamond hoop earrings, tank watch and gold key pendant... yep... goes with all outfits.
2. Fine jewelry is customizable and repairable. Your $53 CuteChainStore beaded necklace is super cute and very fun, but it tells a similar story about the other 253,000 people who purchased it online too, and when it breaks... that's it.
When a piece of custom fine jewelry, nestled in it's little box all shiny and new, leaves us and enters the world, with it goes a point of view. A point of view specific to both designer (us) and the new owner (you). It has a past, a present and a future. It holds a place of value in the world because not only is it both beautiful and hand made, it's also purposeful. It holds the promise of being coveted through the generations as well as the assurance that we will help maintain it, inspect it and clean it through the years.
In short, we can pretty much guarantee that the feeling you have while wearing a quality piece of fine jewelry made by hand with love and attention... will be one of genuine pride and adoration. Why
wouldn't you want to experience that feeling everyday?
Here's some of the new line.
